Simplicity Wines
Simplicity Wines is a wine tasting company that focuses on creating authentic human connections through curated wine experiences. The challenge was to revamp the brand identity to feel more elegant, cohesive, and premium while maintaining its warm and approachable character. In collaboration with Jennifer Effendy, the project focused on refining the brand’s typography, colour palette, and overall visual tone to create a more sophisticated identity.
The aim of this project was to develop a refined visual identity that reflects Simplicity Wines’ philosophy of connection and hospitality. Through thoughtful typography, a warm colour palette, and a cohesive design language, the rebrand elevates the brand while keeping it inviting and authentic.
Discipline
UI/UX Design
Print Design
Social Media Design
Collaborators
Jennifer Effendy
Year
2025-Present
Print Design :
A range of print collaterals were designed to support Simplicity Wines’ tasting events and enhance the overall guest experience. These included event materials such as welcome cards, informational print pieces, and supporting brand elements. In addition, custom wine bottle labels and other printed details were developed to maintain a consistent and refined brand presence throughout the event.
