This project focused on selecting a healthcare product and reimagining its branding for a Gen Z audience. The chosen product, Okamoto 001 condoms, currently presents a more clinical and traditional design that lacks engagement for younger consumers. The challenge was to redesign the packaging and visual identity to make the product feel more approachable, playful, and visually engaging while still communicating safety and reliability.
The aim of this project was to create a Gen Z–focused redesign that makes the product feel more inclusive, engaging, and culturally relevant. Through playful packaging inspired by playing cards, clear visual information, and interactive storytelling, the redesign transforms the condom-buying experience into something more empowering and less clinical. The project also demonstrates how TikTok Shop can be used as a platform to promote the product through relatable and engaging social media content.
The redesign reimagines Okamoto 001 packaging to better appeal to a Gen Z audience by making the product feel more engaging, playful, and approachable. Inspired by the visual language of playing cards, the packaging introduces a collectible and interactive element while maintaining clear information and usability. The concept aims to transform the perception of condoms from something clinical and awkward into a product that feels stylish, empowering, and visually engaging.
Concept :
The redesign reimagines Okamoto 001 packaging to better appeal to a Gen Z audience by making the product feel more engaging, playful, and approachable. Inspired by the visual language of playing cards, the packaging introduces a collectible and interactive element while maintaining clear information and usability. The concept aims to transform the perception of condoms from something clinical and awkward into a product that feels stylish, empowering, and visually engaging.
Tiktok Campaign :
The TikTok Shop campaign promotes the product through short, engaging video content designed for Gen Z audiences. The ad concept is inspired by the game 21 Blackjack, using the playing-card packaging as a visual narrative to create a playful “game of chance” metaphor. Through humor and relatable scenarios, the campaign makes the product feel fun and collectible while encouraging users to interact with and purchase the product directly through TikTok Shop.
Tiktok Campaign :
The TikTok Shop campaign promotes the product through short, engaging video content designed for Gen Z audiences. The ad concept is inspired by the game 21 Blackjack, using the playing-card packaging as a visual narrative to create a playful “game of chance” metaphor. Through humor and relatable scenarios, the campaign makes the product feel fun and collectible while encouraging users to interact with and purchase the product directly through TikTok.
Tiktok Campaign :
The TikTok Shop campaign promotes the product through short, engaging video content designed for Gen Z audiences. The ad concept is inspired by the game 21 Blackjack, using the playing-card packaging as a visual narrative to create a playful “game of chance” metaphor. Through humor and relatable scenarios, the campaign makes the product feel fun and collectible while encouraging users to interact with and purchase the product directly through TikTok Shop.
